How to Crush Your Campaign in Four Weeks
You’ve signed up to fundraise for Move For Hunger – awesome! We are so thankful for your support. While it’s preferred to give yourself enough time to collect donations, it’s very common for our fundraisers to create their campaigns within a month of the event. Four weeks may not sound like enough time to hit your goal, but by planning out your campaign in weekly increments, you’ll be hitting that number in no time. Check out how you can ensure a success in a month’s time.
4 Weeks Out
First and foremost – create your Crowdrise page! Add photos, text, and video to make your campaign personal so it will appeal to your donors (people respond better to someone they know than an unfamiliar organization). Once you’ve got your page up and running, it’s time to tell the world about your mission. Post to social media, add it to your email signature and send out emails to friends, family, and coworkers. Make sure to include your goals in your outreach and the date of the event – having a deadline is helpful to express the urgency of the campaign. Once you start getting those donations in, thank them within 48 hours. Crowdrise has found that first time donors who get a thank you within 48 hours are four times more likely to give a second time.
3 Weeks Out
Update! You’ve had a week to get your campaign up and running, it’s time to let everyone know that it’s going smoothly. If you’re fundraising for a race, make sure to update your supporters on how your training is going (good and bad). If it’s an event, make sure you include how the planning and preparation are going. If you have recent pictures that are relevant to the campaign (training pictures, etc) make sure to add them to your fundraising page. Post these updates on social media and to your Crowdrise page (this tool makes them show on your page and message it to your donors) and always tag your donors. Recognizing your donors shows your appreciation and can also guilt others into donating:)
2 Weeks Out
Turn on the heat! You’re halfway there but still have plenty of time to generate donations. Make sure to update your supporters on your fundraising progress and emphasize how much more until you reach your goal. Also, make sure to include information about what Move For Hunger does and how their donations are essential in helping us to fight hunger and food waste. Feel free to pull anything from our website or social media channels, people like to know that their donation is actually being put to good use. Stress the facts about hunger and food waste in America. You would be surprised at how many people are unaware of these problems in their own backyard.
1 Week Out
You’re on the homestretch, now it’s time to really make the final push. As always, give updates on your progress and any recent activity (food drives, food rescues, fundraisers, etc) from Move For Hunger. Make sure to stress the deadline of your fundraising campaign and the remaining amount needed to hit your goal. It’s a good idea to break down donations into smaller increments since it’s less intimidating for potential donors. For example, if you have $100 left until your goal, promote that it would only take 10 people to make a $10 donation each.
Great job! Way to help us fight hunger and food waste in the relocation industry! Your campaign isn’t officially over until you thank all your donors and give a final update. Let them know how much you appreciate your support during this adventure and emphasize the impact that their donation made.
Want more fundraising tips? Swing on over to our Fundraising Tips page to see how you can make the most out of your campaign!